The practice of public relations / edited by Sam Black.

Contributor(s):

Black, Sam, 1915-

Material type: Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Edition: 4th edDescription: xxv, 186 p. : ill. ; 24 cmISBN:

9780750623186
0750623187

Subject(s):

DDC classification:

659.2 BLA 1995 20

LOC classification:

HM263 .P722 1995

Online resources:

Summary: Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	659.2 BLA 1995 (Browse shelf(Opens below))	Available		SIU00435

Browsing Symbiosis International University, Dubai shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.111 STE 1998 Truth, lies, and advertising : the art of account planning /	659.111 STE 1998 Truth, lies, and advertising : the art of account planning /	659.112 BAT 2024 Advertising Management	659.2 BLA 1995 The practice of public relations /	659.2 FEA 2017 Crisis communications : a casebook approach /	659.2 GRE 2021 Planning and managing public relations campaigns : a strategic approach /	659.2 MIC 2002 How to manage your global reputation: A guide to the dynamics of international public relations	Next

Includes bibliographical references and index.

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects.

There are no comments on this title.

to post a comment.