Retail Management: functional, principles and practices
Material type:
TextLanguage: English Publication details: Pearson India 2024Description: 448 pages 7.99 x 10 x 1.85 inchesISBN: - 9789386873279
- 658.87 VED 2024
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Symbiosis International University, Dubai | 658.87 VED 2024 (Browse shelf(Opens below)) | Available | SIU00332 |
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| 658.8340 SZA 2019 Social media data mining and analytics / | 658.87 BER 2024 Retail Management : a strategic approach | 658.87 PRA 2019 Retailing Management: Text and Cases | 658.87 VED 2024 Retail Management: functional, principles and practices | 658.872 FRI 2016 Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets | 658.872 KIN 2022 The digital marketing handbook : deliver powerful digital campaigns / | 658.872 MAR 2017 The essential social media marketing handbook : a new roadmap for maximizing your brand, influence, and credibility / |
Table of Contents Section 1 Chapter 1 Introduction to Retailing Chapter 2 Trends in Retailing Chapter 3 Retail Economics Chapter 4 Retail Strategies Chapter 5 International Retailing Chapter 6 Retail Formats Chapter 7 Rural Retailing in India Chapter 8 Mall Management Section 2 Chapter 9 Merchandise Planning Chapter 10 Buying in Retail Chapter 11 Category Management Chapter 12 Pricing Strategies Chapter 13 Private Labels Chapter 14 Supply Chain Management in Retailing Section 3 Chapter 15 Store Planning, Store Design and Store Layout Chapter 16 Retail Location Management Chapter 17 Retail Store Operations Chapter 18 Retail Legislations and Taxation Chapter 19 Human Resource Management (HRM) in Retailing Chapter 20 Customer Service Management Chapter 21 Role of Personal Selling in Retailing Section 4 Chapter 22 Consumer Behaviour Chapter 23 Retail Marketing and Advertising Chapter 24 Visual Merchandising and Displays Chapter 25 Franchising in Retailing Chapter 26 Retail Research Section 5 Chapter 27 Retail Management Information Systems Chapter 28 Omni channel Retailing Chapter 29 Online Retailing (E-Commerce)
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