Principles of Marketing

By:

Kotler, Philip

Material type: Text

TextLanguage: English Publication details: United Kingdom Pearson Education 2023Edition: 19th editionDescription: 768 pages 21.5 x 3 x 23 cmISBN:

9781292449364

Subject(s):

DDC classification:

658.8 KOT 2023

Summary: Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an inno

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.8 KOT 2023 (Browse shelf(Opens below))	1	Available		SIU00305
Book	Symbiosis International University, Dubai	658.8 KOT 2023 (Browse shelf(Opens below))	2	Available		SIU00306

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an inno

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