Positioning: The Battle for Your Mind

By:

Ries, Al

Material type: Text

TextLanguage: English Publication details: United States McGraw-Hill Education - Europe 2000Edition: 3rd editionDescription: 272pages 7.7 x 1 x 8.3 inchesISBN:

9780071359160

Subject(s):

DDC classification:

659.1 RIE 2000

Summary: “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	659.1 RIE 2000 (Browse shelf(Opens below))	Available		SIU00298

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Previous	659.1 FEL 2020 Advertising : concept and copy /	659.1 HES 2008 The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage /	659.1 IVA 2005 TV commercials : how to make them, or, how big is the boat? /	659.1 RIE 2000 Positioning: The Battle for Your Mind	659.1019 WIL 1994 Decoding advertisements : ideology and meaning in advertising /	659.10973 LEA 1994 Fables of abundance : a cultural history of advertising in America /	659.111 STE 1998 Truth, lies, and advertising : the art of account planning /	Next

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

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