Digital Marketing

By:

Gupta, Seema

Material type: Text

TextLanguage: English Publication details: Pearson Education Limited 2024Edition: 3RD EDITIONDescription: 576pISBN:

9789355320407

Subject(s):

DDC classification:

658.8 GUP 2024

Summary: Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Salient Features: 1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. 2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. 3. Addition of relevant case studies across all the chapters 4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. 5. Provides extensive online content for students and instructors

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.8 GUP 2024 (Browse shelf(Opens below))	Available		SIU00125

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Previous	658.8 CZI 1997 Marketing management : text and cases	658.8 DEI 2020 Digital marketing for dummies (For Dummies (Business & Personal Finance))	658.8 DIA 2023 Marketing strategy & management /	658.8 GUP 2024 Digital Marketing	658.8 HAN 2022 The Sage handbook of social media marketing /	658.8 KAM 2012 Marketing Management	658.8 KOT 2022 Marketing management /	Next

Paperback / softback

Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.
Salient Features:

1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.

2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.

3. Addition of relevant case studies across all the chapters

4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.

5. Provides extensive online content for students and instructors

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