Contemporary brand management / Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business.
Material type:
TextPublisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015Description: xi, 259 pages ; illustrations : 24 cmContent type: - text
- unmediated
- volume
- 9781452242873 (pbk.)
- 658.827 JOH 2015 23
- HF5415.1255 .J64 2015
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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Symbiosis International University, Dubai | 658.827 JOH 2015 (Browse shelf(Opens below)) | Available | SIU00081 |
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| 658.81 VEN 2008 Sales and distribution management : an Indian perspective / | 658.8243 LEV 1999 Brands, consumers, symbols, & research : Sidney J. Levy on marketing / | 658.827 AAK 2010 Building Strong Brands | 658.827 JOH 2015 Contemporary brand management / | 658.827 KEL 2020 Strategic brand management building, measuring, and managing brand equity / | 658.827 KEL 2020 Strategic brand management building, measuring, and managing brand equity / | 658.827 LAL 2021 Strategic brand management and development : creating and marketing successful brands / |
Includes bibliographical references and index.
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
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