The myths of innovation / (Record no. 693)

MARC details
000 -LEADER
fixed length control field 04761cam a2200529 a 4500
001 - CONTROL NUMBER
control field 773208404
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250912204406.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120118s2010 caua ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781449389628
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781449389628
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781449399610
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1449399614
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781449389628
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1449389627
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)773208404
Canceled/invalid control number (OCoLC)679604233
-- (OCoLC)968112030
-- (OCoLC)969005395
037 ## - SOURCE OF ACQUISITION
Stock number CL0500000077
Source of stock number/acquisition Safari Books Online
037 ## - SOURCE OF ACQUISITION
Stock number 990033E2-59E5-4D1E-9511-73AC9BC69671
Source of stock number/acquisition OverDrive, Inc.
Note http://www.overdrive.com
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions pn
Transcribing agency N$T
Modifying agency UMI
-- TEFOD
-- OCLCQ
-- COO
-- OCLCF
-- E7B
-- OCLCO
-- YDXCP
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050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number T173.8
Item number .B457 2010eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code TEC
Subject category code subdivision 056000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 609
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berkun, Scott
245 14 - TITLE STATEMENT
Title The myths of innovation /
Statement of responsibility, etc. Scott Berkun
250 ## - EDITION STATEMENT
Edition statement 1st ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sebastopol, CA :
Name of publisher, distributor, etc. O'Reilly,
Date of publication, distribution, etc. ©2010
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xviii, 225 pages) :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
500 ## - GENERAL NOTE
General note Updated and expanded of: The myths of innovation. 2007
500 ## - GENERAL NOTE
General note "Expanded and revised with four new chapters"--Cover
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Commitment to research accuracy -- The myth of epiphany -- We understand the history of innovation -- There is a method for innovation -- People love new ideas -- The lone inventor -- Good ideas are hard to find -- Your boss knows more about innovation than you -- The best ideas win -- Problems and solutions -- Innovation is always good -- Beyond hype and history -- Creative thinking hacks -- How to pitch an idea -- How to stay motivated -- Appendix : Research and recommendations
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Available to OhioLINK libraries
520 ## - SUMMARY, ETC.
Summary, etc. In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations
General subdivision History
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term History.
Source of term fast
Authority record control number or standard number (OCoLC)fst01411628
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Ohio Library and Information Network
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Berkun, Scott.
Title Myths of innovation.
Edition 1st ed.
Place, publisher, and date of publication Sebastopol, CA : O'Reilly, ©2010
International Standard Book Number 9781449389628
Record control number (OCoLC)624416752
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified O'Reilly
Public note Connect to resource
Uniform Resource Identifier <a href="https://learning.oreilly.com/library/view/~/9781449396374/?ar">https://learning.oreilly.com/library/view/~/9781449396374/?ar</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University, Dubai Symbiosis International University, Dubai 12/09/2025   609 BER 2010 SIU01232 12/09/2025 1 12/09/2025 Book
All Rights Reserved to Symbiosis International University, Dubai

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