MARC details
| 000 -LEADER |
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| fixed length control field |
03962cam a2200493 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
298778073 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250825142751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091104s2009 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009279431 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA919435 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781526423252 |
| Qualifying information |
(cased) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781526423252 |
| Qualifying information |
(cased) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781526423252 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0230237045 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)298778073 |
| Canceled/invalid control number |
(OCoLC)1200114471 |
| -- |
(OCoLC)1229312983 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
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BTCTA |
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YDXCP |
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NLE |
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TULIB |
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UKMGB |
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OCLCF |
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S3O |
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OCLCQ |
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ORE |
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OKS |
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OCLCO |
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OCLCL |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
ukblcatcopy |
| -- |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.H85 2009 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJC |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJSA |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS |
| Source |
eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 HUL 2020 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hultén, Bertil, |
| Dates associated with a name |
1949- |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCjJtB6cmbtqKVmDd68Yxwy |
| 245 10 - TITLE STATEMENT |
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| Title |
Sensory marketing / |
| Statement of responsibility, etc. |
An Introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Basingstoke ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
230 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.<br/><br/> • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.<br/> • The author is one of the most published professors in the field, sharing exclusive expertise and experience.<br/> • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.<br/><br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. What is Sense Marketing? -- 2. Marketing 3.0 -- 3. The Scent Sense -- 4. The Sound Sense -- 5. The Sight Sense -- 6. The Taste Sense -- 7. The Touch Sense -- 8. The Brand As Sense Experience |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"The culture of the contemporary society becomes more and more individualized and experience-based, with an abundance of many similar brands, products and services. This development is the start of a new marketing era. Functional attributes and product benefits are no longer enough in order to attract and commit the customers. Firms must affect through smelling, hearing, seeing, tasting or touching. This pioneering book shows how the five human senses - smell, sound, sight, taste or touch - are the starting point for a firm's strategic marketing. It concerns how firms are able to treat the customers in a more intimate and personal way than before, through emotional, rational and sensual elements. The book covers the ongoing shift from mass-marketing and relationship-marketing to sensory marketing. It shows the importance for marketers, practitioners and researchers as well as students to reach the five human senses at a deeper level than traditional mass-marketing and relationship-marketing theories do."--Jacket |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Senses and sensation |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sensation |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Broweus, Niklas |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dijk, Marcus van |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
online version: |
| Main entry heading |
Hultén, Bertil, 1949- |
| Title |
Sensory marketing. |
| Place, publisher, and date of publication |
Basingstoke ; New York : Palgrave Macmillan, 2009 |
| International Standard Book Number |
9780230237049 |
| Record control number |
(OCoLC)432322894 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
