Consumer Behaviour : (Record no. 269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01822nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240819142615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240814s2023 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658394752 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 HOF 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffmann, Stefan. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour : |
| Remainder of title | Understanding Consumers– Designing Marketing Activities |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2023 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Netherlands |
| Name of publisher, distributor, etc. | Springer Fachmedien Wiesbaden |
| Date of publication, distribution, etc. | 2023 |
| 500 ## - GENERAL NOTE | |
| General note | Paperback / softback |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>The Consumer Behavior textbook is intended for students in the following disciplines:<br/><br/>Business Administration<br/>Psychology<br/>Communications<br/>Related disciplines<br/>It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour":<br/><br/><br/><br/>Case studies<br/>Descriptions of relevant studies<br/>QR codes to video content (e.g. videos and websites)<br/>This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Case studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis International University, Dubai | Symbiosis International University, Dubai | 14/08/2024 | 658.834 HOF 2023 | SIU00078 | 14/08/2024 | 14/08/2024 | Book |