Consumer Behavior : (Record no. 268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02224nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240819142303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240814s2019 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292269245 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 SCH 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G., |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior : |
| Remainder of title | Global Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom |
| Name of publisher, distributor, etc. | Person Education |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 512 pages |
| Dimensions | 8.5 x 1.21 x 10.87 inches |
| 500 ## - GENERAL NOTE | |
| General note | Paperback / softback |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic applications for understanding consumer behavior<br/><br/>Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.<br/><br/>Features<br/><br/>Keep your course current and relevant<br/><br/>- New - Every chapter contains new and updated material to address modern consumer behavior and recent trends in the marketing industry.<br/>- New - Chapter 3 includes a new section exploring the effects that hidden motives have on consumer behavior.<br/>- Updated - The role of new media is explored throughout, providing students with a thorough understanding of how marketers can engage with consumers across social media platforms, manage successful, targeted campaigns, and track and measure the results.<br/>- Updated - The 12th Edition considers the impact of modern technology on marketing and consumer behavior, with coverage of the value exchange between consumers and marketers, astute positioning, and more.<br/>- Updated - Chapter 15 addresses contemporary ethical concerns in the industry, including consumer privacy issues and violations, aggressive advertising towards children, and the potential for customized messaging to encourage irresponsible buying. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales and marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis International University, Dubai | Symbiosis International University, Dubai | 14/08/2024 | 658.834 SCH 2019 | SIU00077 | 14/08/2024 | 14/08/2024 | Book |