MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03841cam a22004098i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18948468 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240822115235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160127s2016 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016003724 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781944659004 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781944659011 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.L5883 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 LOV 2016 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
people, technology, strategy / |
| Statement of responsibility, etc. |
Jochen Wirtz, Christopher Lovelock. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1603 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
World Scientific, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
800 pages |
| Dimensions |
8.5 x 0.9 x 10.8 inches |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: About the Authors; About the Contributors of the Case Studies; Preface; Acknowledgements; List of Case Studies; Case 1 Sullivan Ford Auto World; Case 2 Dr. Beckett's Dental Office; Case 3 Bouleau & Huntley: Cross-selling Professional Services; Case 4 Uber: Competing as Market Leader in the US versus Being a Distant Second in China; Case 5 Banyan Tree: Designing and Delivering a Branded Service Experience; Case 6 Kiwi Experience; Case 7 The Accra Beach Hotel: Block Booking of Capacity during a Peak Period; Case 8 Aussie Pooch Mobile; Case 9 Shouldice Hospital Limited (Abridged); Case 10 Delwarca Software Remote Support Unit; Case 11 Red Lobster; Case 12 Raleigh & Rosse: Measure to Motivate Exceptional Service; Case 13 Singapore Airlines: Managing Human Resources for Cost-effective Service Excellence; Case 14 Dr. Mahalee Goes to London: Global Client Management; Case 15 Royal Dining Membership Program Dilemma; Case 16 Starbucks: Delivering Customer Service; Case 17 LUX*: Staging a Service Revolution in a Resort Chain; Case 18 KidZania: Shaping a Strategic Service Vision for the Future; Case 19 Susan Munro, Service Customer; Case 20 Jollibee Foods Corporation; Case 21 Hotel Imperial; Case 22 Giordano: Positioning for International Expansion; Case 23 Revenue Management of Gondolas: Maintaining the Balance Between Tradition and Revenue; Case 24 Revenue Management at Prego Italian Restaurant; Case 25 Managing Word-of-Mouth: The Referral Incentive Program That Backfired; Case 26 National Library Board Singapore: World-Class Service through Innovation and People Centricity; Case 27 TLContact: CarePages Service; Case 28 Massachusetts Audubon Society; Case 29 Menton Bank; Case 30 Bossard Asia-Pacific: Can It Make Its CRM Strategy Work?; Case 31 Customer Asset Management at DHL in Asia; Case 32 The Broadstripe Service Guarantee; Glossary; Name Index; Subject Index;<br/><br/>Readership: Primary market — University students taking the Services Marketing course, generally compulsory for Business and Marketing students, as well as MBA and EMBA students; Secondary market — marketing professionals and practitioners.<br/><br/>Supplementary Material Resources:<br/>Resources are also available to instructors who adopt this textbook for their courses. These include: Instructor's Manual and Case Teaching Notes; Powerpoint Desks ; Test Bank; Online Case Studies; Teaching Notes & Slides; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Professions |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Lovelock, Christopher H., author. |
| Title |
Services marketing |
| Edition |
Eighth edition. |
| Place, publisher, and date of publication |
New Jersey : World Scientific, [2016] |
| International Standard Book Number |
9781944659028 |
| Record control number |
(DLC) 2016004004 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
