MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02490cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
492515 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250221125954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
940511s1994 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
94012749 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780465090761 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780465090761 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
492515 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TOC |
| Language of cataloging |
eng |
| Transcribing agency |
TOC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.U6 |
| Item number |
L418 1994 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10973 LEA 1994 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lears, T. J. Jackson. |
| Dates associated with a name |
1947- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fables of abundance : |
| Remainder of title |
a cultural history of advertising in America / |
| Statement of responsibility, etc. |
Jackson Lears. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[New York] : |
| Name of publisher, distributor, etc. |
Basic Books, |
| Date of publication, distribution, etc. |
c1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 492 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. I. The Reconfiguration of Wealth: From Fecund Earth to Efficient Factory. 1. The Lyric of Plenty. 2. The Modernization of Magic. 3. The Stabilization of Sorcery. 4. The Disembodiment of Abundance -- Pt. II. The Containment of Carnival: Advertising and American Social Values from the Patent Medicine Era to the Consolidation of Corporate Power. 5. The Merger of Intimacy and Publicity. 6. The Perfectionist Project. 7. The New Basis of Civilization. 8. Trauma, Denial, Recovery -- Pt. III. Art, Truth, and Humbug: The Search for Form and Meaning in a Commodity Civilization. 9. The Problem of Commercial Art in a Protestant Culture. 10. The Courtship of Avant-Garde and Kitsch. 11. The Pursuit of the Real. 12. The Things Themselves. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society. While patent medicine advertising's promise of magical self-transformation and exotic sensuality posed challenges to moral standards, advertisers themselves eventually sought to contain the subversive potential of this promise even as they continued to conjure it up. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
19th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
