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Schultz, Howard

Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon - New York, NY : Rodale : Distributed to the Trade by Macmillan, ©2011 - xv, 350 pages : illustrations ; 23 cm

Includes index

pt. 1. Love. A beverage of truth -- A love story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe pt. 2. Confidence. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves pt. 3. Pain. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true pt. 4. Hope. Truth in crisis -- A galvanizing moment -- Nimble -- Plan B -- Stay the course pt. 5. Courage. Innovate -- Conviction -- Connecting dots -- Balance -- Conscience -- Winning -- Ni hao

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation

ISBN: 9781609613822 9781609613822 9781609611651 1609611659 9781609613822 : softcover 1609613821 : softcover

Standard No.: 9781605292885

Source: McNaughton

LCCN: 2011003239

Subjects--Personal Names:
Schultz, Howard

Subjects--Corporate Names:
Starbucks Coffee Company

Subjects--Topical Terms:
Coffee industry--United States
Coffee--Marketing--United States
Organizational change--United States
Leadership--United States
Marketing
Industries
Coffee drinks
Organizational change
Leadership
Marketing
Industry
Coffee
Organizational Innovation
Leadership

Subjects--Geographic Terms:
United States

LC Class. No.: HD9199.U54 / S737 2011

Dewey Class. No.: 647.9573 SCH 2011

National Library of Medicine Call No.: 647.95 S387o