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Public relations : strategies and tactics /

Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, School of Journalism & Mass Communications, San Jose State University, Glen T. Cameron, School of Journalism, University of Missouri, Bryan H. Reber, Grady College of Journalism & Mass Communications, University of Georgia. - Eleventh edition. - xxvi, 598 pages : color illustrations ; 27 cm

Includes bibliographical references (pages 570-577) and index.

ISBN: 9781292056586

ISSN: 9781292056586

LCCN: 2014002354

Subjects--Topical Terms:
Public relations.
Public relations--United States.

LC Class. No.: HM1221 / .W55 2015

Dewey Class. No.: 659.2 WIL 2015

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