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Heath, Robert L. 1941-

Management of corporate communication : from interpersonal contacts to external affairs / Robert L. Heath - ix, 306 pages ; 24 cm - LEA's communication series . - LEA's communication series. .

Includes bibliographical references (pages 278-295) and indexes

Preface Managing Communication in Companies: An Enactment Point of View Coordination Through Meaningful Expectations Narrative, Enactment, and Organizational Discourse Information: Uncertainty Reduction, System, and Satisfaction Managing as Symbolic Action: Enacting Interpretations in Organizational Settings Companies as Negotiated Enactment of Stakeholder Interests Interpersonal Contacts: Enacting with Boss and Others Networks: Many People Speaking with a Single Voice Markets, Images, Issues, and External Stakeholders External Communication with Public Policy Stakeholders References Author Index Subject Index

1340L Lexile

ISBN: 9780805815528 9780805815528

ISSN: 9780805815528

LCCN: 93048157

Subjects--Topical Terms:
Communication in management.
Communication in organizations.
Corporations--Public relations.

LC Class. No.: HD30.3 / .H4 1994

Dewey Class. No.: 658.45 HEA 2008