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Marketing management /

Marshall, Greg W.

Marketing management / Greg Marshall, Mark Johnston. - Fourth edition. International student edition. - 1 volume (various paging) : color illustrations ; 28 cm

"This International Student Edition is for use outside of the U.S." Previous edition: 2019.

Includes bibliographical references and indexes.

ISBN: 9781260598230 1260598233

Nat. Bib. No.: GBC223263 bnb

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M36344 2023b HF5415.13 / .M3699 2023b

Dewey Class. No.: 658.8 MAR 2023

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