Strategic management of technological innovation /
Schilling, Melissa A.,
Strategic management of technological innovation / Melissa A. Schilling. - Seventh edition, - New York, NY : McGraw-Hill Education, 2022 - xviii, 345 pages : illustrations ; 23 cm.
"This international student edition is for use outside of the U.S."--Cover.
Includes bibliographical references and index.
Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles, modularity, and platform competition -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy.
This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
9781265073350 1260565793
Technological innovations--Management.
New products--Management.
Strategic planning.
HD45 / S35 2020
658.4012 SCH 2022
Strategic management of technological innovation / Melissa A. Schilling. - Seventh edition, - New York, NY : McGraw-Hill Education, 2022 - xviii, 345 pages : illustrations ; 23 cm.
"This international student edition is for use outside of the U.S."--Cover.
Includes bibliographical references and index.
Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles, modularity, and platform competition -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy.
This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
9781265073350 1260565793
Technological innovations--Management.
New products--Management.
Strategic planning.
HD45 / S35 2020
658.4012 SCH 2022